Staff Reporters
Mar 6, 2013

BBH Asia Pacific boosts digital team

SINGAPORE - BBH Asia-Pacific has named Miguel Andres-Clavera as creative technology and digital innovation director.

Andres-Clavera is BBH's new creative technology and digital innovation director
Andres-Clavera is BBH's new creative technology and digital innovation director

Based in Singapore, Andres-Clavera will draw on his expertise in using technology to create innovative campaigns and storytelling within the branded entertainment landscape that includes gaming, mobile and social media.

He has worked on a number of global brands, including adidas, HSBC, Johnson & Johnson, Shell and BBC. He was most recently head of Innovation Lab at JWT London.

The projects he has launched include a new social gaming platform for TV channel Playcast to enhance the experience of playing high-end and casual games, and interactive clothing project Wearable Absence, which received local and international acclaim.

Scott McClelland, ECD at BBH Asia-Pacific, said Andres-Clavera is “a fantastic addition to the team” who brings the human element back into technology.

Related Articles

Just Published

3 hours ago

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

From a ground-breaking merger to memorable partnerships with the IPL, 2023 was a year of significant growth for Santhanam, with only more on the horizon.

5 hours ago

Watch: KitchenAid used a real user review to write ...

Sam Nelson Harris of the band X Ambassadors gives the song the indie pop treatment.

5 hours ago

Burson launches healthcare-focused AI service

Decipher Health will predict the impact of communications across six therapeutic areas, the WPP firm says.

14 hours ago

Snap’s vision for the future rests on Spectacles

It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.