The campaign, entitled ‘Open Spaces’, is part of Google Chrome’s ‘The web is what you make of it’ campaign that was awarded to BBH Asia Pacific last year.
Promoted via digital, print and radio, the ‘Open Spaces’ campaign, developed by BBH Asia Pacific, invites all Indonesians to join the contest in search of the nine best works of art – created and voted online – that will be painted as street art on nine physical walls in the cities of Jakarta and Bandung.
“Open Spaces brings a bit of soul to the internet and a bit of magic to the streets of Jakarta,” Scott Mcclelland, ECD at BBH Asia Pacific, said. “We're giving a visual voice to the community by bringing art creation to the internet and literally back out onto the streets.”
It invites the street art community in schools, colleges and special interest groups in Indonesia to claim a wall. The campaign was kicked off with a wall artwork by Indonesia’s top visual artist Darbotz.
Works of art submitted for the remaining walls will be judged by site users, visitors, Darbotz, art critic Farah Wardani and singer of Indonesia band NAIF, David Naif Bayu.
One winner will be announced every week beginning November. The Open Spaces website is now open for submissions until 2 January next year.
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