Kenny Lim
Jun 2, 2010

BBH co-creates reality TV series to promote service industry in Singapore

SINGAPORE - BBH Asia-Pacific has co-created a reality TV series called 'Can You Serve?' putting the spotlight on Singapore's service sector.

BBH co-creates reality TV series to promote service industry in Singapore
BBH Asia-Pacific conceptualised the series and appointed activeTV to develop and produce the eight episodes of which the first aired last night. The programme’s media placement with MediaCorp was handled by MEC Access.

‘Can You Serve?’ provides insights into the varied and diverse challenges in the service industry as well as the immense opportunities on offer.

Contestants’ customer service skills are put to the ultimate test in various challenging roles across different service-oriented industries for cash prizes and training opportunities.

The reality TV format allows the potentially dry subject matter to be tackled in a “fun, engaging and entertaining manner”, according to a statement.

Commenting on the TV series, Noel Yeo, creative director at BBH Asia-Pacific, said: “Everyone has an opinion on service, but few of us appreciate just what goes into getting it right. The show takes us straight to the heart of what the service industry really faces.”

The reality-TV series is believed to be spearheaded by the Go the Extra Mile for Service (GEMS) movement, a local initiative to boost the city-state's service sector.

Hosted by model and celebrity Denise Keller (pictured), watch the series’ trailer below.


Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

October advertiser of the month: 7-Eleven

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

2 hours ago

How Trump's presidency will reshape the global tech ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.

3 hours ago

Malaysia's FashionValet faces corruption probe ...

Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds invested in the local fashion ecommerce platform.

3 hours ago

Move and win roundup: Week of November 11, 2024

Virtue, OpenX, Emotive, Karma Drinks, HOVERAir, APRW, Canara Bank, and more in our weekly roundup of people moves and account wins.