Kenny Lim
Oct 21, 2008

Bosch appoints PHD for media in Malaysia

KUALA LUMPUR - Following the appointment of BBDO/Proximity as its creative partner, Bosch, has named PHD as its media agency in Malaysia.

Bosch appoints PHD for media in Malaysia
The power tools and accessories manufacturers had parked its advertising with smaller local shops in the past and had appointed BBDO/Proximity in mid-October to work on three of its products.

According to Franz Roland Odenthal, MD of Robert Bosch Inc, the regional branch of the Bosch Group, his company will be investing up to US$2 billion in Asia-Pacific in the next two years.

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