Bossini, M&M launch crossover marketing push in time for Halloween

The Bossini x M&M Halloween campaign has been created in partnership with media agency Carat in Hong Kong, following the agency's recent appointment to the project.

Edgy Hong Kong stylist Hilary Tsui has been brought on as brand ambassador and guest designer for the Bossini x M&M Halloween Tee collection.

“To standout from the crowd during the competitive Halloween period, the campaign is based on a combination of Halloween ‘boo’ elements and M&M’s naughty tone to reinforce Bossini’s slogan ‘Be happy!’," said Philip Chau, Carat senior media planner. 

A dedicated campaign website has been created by digital creative agency Rice 5, to encourage the target audience of 15 to 29-year-olds and parents with babies and young kids to upload and share their photos from Halloween.

The website will be active from 6 October and supported by online display ads in Yahoo!, Facebook, Sina, print advertising and PR coverage until the end of this month. People can also go to Bossini's YouTube channel to see behind-the-scene interviews for the campaign.

Credits:
Project bossini X M&M’s Halloween campaign
Client bossini and M&M’s
Media agency Carat HK
Senior media planner Philip Chau
Digital planner Bryant Chau
Digital executive Anna Shim
Digital creative agency Rice 5
Account director Andrew Lee
Account manager Kitty Woo
Exposure Online, print