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HONG KONG - You’ve heard of RTB as real-time bidding, but what about the idea of real-time branding? Online advertising offers brands more options for taking advantage of context, news cycles and popular trends than any previous technology. But using it effectively can still be elusive. Our next webinar asks experts to shed some light on the subject.
Contact Customer Support at
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or call+852 3175 1913
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A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.