Staff Reporters
Jun 13, 2014

Programmatic-buying and branding webinar June 25: Register now

ASIA-PACIFIC - About a week left to register for the second in our four-part free webinar series on programmatic buying, presented in association with Turn.

Programmatic-buying and branding webinar June 25: Register now

Following on Campaign Asia-Pacific’s popular webinar on programmatic buying and how it fits into the marketing landscape in Asia, this second look presented in conjunction with Turn, examines the possible avenues for branding and image building through the technological strategy. Sign up to learn more. Branding the Programmatic, Multi-Channel Way takes place on 25 June.

This webinar asks questions about how to address audiences across the large and small screens in their lives and what strategies can advertisers use to build brand image alongside direct response campaigns. Or even to use programmatic as a pathway to effective awareness campaigns.

Against the context of our recent Top 1000 Brands ranking, the panel will address important questions about building your business online and on mobile devices. You'll come away with a deeper understanding and higher appreciation for the industry's new tools.

Tune in and take the opportunity to pose any questions you may have to the panel.

In addition to attending live, registrants will be able to view the webinar on-demand after it takes place.

Branding the Programmatic, Multi-Channel Way
Part 2 of the Campaign Asia-Pacific webinar series on programmatic buying, presented in conjunction with Turn

Date: Wednesday, 25 June 2014

Time: 07:30 am India | 10 am Singapore/Hong Kong | Noon Sydney

Speakers:

  • Cindy Deng, Managing Director, Asia-Pacific, TURN
  • Phil Cowlishaw Head of Technology, Ikon Communications
  • Bonin Bough Vice-President of Global Media and Consumer Engagement, Mondelēz International
  • Moderator: Jason Wincuinas, Managing Editor, Campaign Asia-Pacific

Free Registration

 
Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

40 Under 40 2024: Mamaa Duker, VML

Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.

8 hours ago

Will you let your children inherit a world without ...

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

9 hours ago

Campaign CMO Outlook 2024: Why marketers still want ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.

11 hours ago

Jaguar's identity crisis: A self-inflicted wound ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.