Jane Leung
Jul 14, 2010

Burson-Marsteller Australia opens Encoder PR, digital and traditional PR services

SYDNEY - Encoder Public Relations has launched as a standalone, integrated public relations agency for online and traditional media programmes in Australia.

Encoder Public Relations Australia
Encoder Public Relations Australia

Encoder is owned by Burson-Marsteller (B-M) Australia. Former director and digital lead Daniel Young from B-M will lead Encoder PR as general manager.

Encoder PR will focus on thorough audience research and insights prior to any strategic planning and creative execution. The agency is to offer services in rich media content development, social media monitoring, search optimisation, blogger relations to match the highly visual and face paced media environment in Australia. Encoder PR also provides crowd sourcing and word-of-mouth to engage audiences.

The firm will also partner with digital specialists and third party agencies to step up its capabilities when needed.

Young said the agency name ‘Encoder' implies the effectiveness of communication "in today's highly fragmented media environment".

"Changing media consumption habits have profound implications for all marketing communications disciplines, including PR. The industry has to evolve with these changes in order to remain relevant," Young added. The agency already has a Twitter account @encoderpr and the website will activate in August.

 

Related Articles

Just Published

18 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

18 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

19 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

20 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.