PR

2 days ago

Texas governor’s office looks for agency partner to boost tourism from Asia

Travel expenditures generated $9 billion in state and local taxes in 2023, according to the state.

3 days ago

Lego builds full-scale Formula One grid in bricks, complete with drivable cars

As part of a multi-year global partnership with Formula One, Lego debuted 10 drivable, team-branded cars during the Drivers’ Parade—built from over 400,000 bricks and engineered to hit the track.

May 6, 2025

Is there more to adland's talent crisis than we think?

OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?

May 5, 2025

Move and win roundup: Week of May 5, 2025

Catch up on our weekly roundup of people moves and account wins at DDB Group, Kantar, Moonji, Emergent, AKQA, TBWA, Ogilvy, Singapore Tourism Board, and more.

May 2, 2025

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

Apr 30, 2025

11 minutes of fame, many more of regret

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a frustrating lack of impact.

Apr 30, 2025

‘Just tone deaf’—Nike’s marathon campaign backlash

An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, the Jewish Holocaust memorial day.

Apr 29, 2025

Women to Watch 2024: Tanya Phathanathong, ADA

From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.

Apr 29, 2025

Move and win roundup: Week of April 28, 2025

Catch up on our weekly roundup of people moves and pitch wins, with the latest updates from Thinkerbell, The Brand Agency, Colony Group, Banter, Ideally, Grey Malaysia, R3, Team Lewis, oOh!media, Supersolid, CulturalPulse, Greenpark and more.

Apr 29, 2025

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.

Apr 28, 2025

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

Apr 28, 2025

Publicis Groupe elevates Liza Zhang to CEO role across two key agencies in China

A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.

Apr 25, 2025

When brands become the villain: Lessons from Coffee Mate's 'White Lotus' collab

The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency partners avoid shocking plot twists involving their products.

Apr 24, 2025

2025 winners for Event Marketing Awards announced in live ceremony

Campaign celebrates ingenuity, impact, and excellence in crafting distinctive events across diverse markets in the region.

Apr 24, 2025

Mondelez reveals strategy behind 'Oreo Milky Way Dunk' campaign

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.

Apr 24, 2025

Women to Watch 2024: Ruchika Varma, Future Generali India Insurance Company

Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.

Apr 24, 2025

As Bluesky grows, opportunities abound for pharma brands

The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.

Apr 24, 2025

Women to Watch 2024: Risa Kusumaningrum, KIT Global

Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.

Apr 24, 2025

What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead

CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.

Apr 23, 2025

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.