PR
Moves and wins roundup: Week of February 24, 2025
Kick off the week with the latest people moves and account news from Clemenger, GroupM Australia & New Zealand, Dentsu Malaysia, Moon Rabbit Singapore, 72AndSunny and more.
‘The White Lotus effect’ on Thai tourism
For its third season, HBO’s The White Lotus has shifted location to Koh Samui in Thailand, provoking increased interest in the destination, based on data by Carma.
Is Elon Musk’s X winning back advertisers?
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
4 flashpoints in the Trump White House's war with legacy media
From banning AP correspondents to canceling subscriptions, here are a few ways the Trump administration is intentionally stressing its own relationship with mainstream journalists.
Lindsay Pattison to leave WPP after 16 years
The global talent, transformation, client and media agency leader will leave in May.
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Call for entries: Campaign Asia-Pacific’s 2025 Power List
The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
Gen Z isn't buying Black History Month campaigns from brands scaling back on DEI
Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.
Pay-to-play pitches putting fair competition at risk, global agency body warns
VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.
Publicis Groupe expands in Latin America with influencer agency acquisition
The deal builds on a growing area for Publicis, which also acquired Influential last year.
1000 Media: Can Nas Daily’s storytelling magic shake up Indian marketing?
Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.
Time to Nike-ify DEI
Why we need to rescue the concept of 'merit' from being solely a Trump card.
Santander on its shift to one global agency, why it picked Publicis and how ‘data is key’
Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.
Moves and wins roundup: Week of February 17, 2025
Westpac, TBWA, VML, Cadillac, Leverate Group, NAB, Adform, Wachsman, Mindshare, We Are Social, OMG, Dept, MiQ, Netflix, Pageone Group, Golin, and more in our weekly collection of people moves and account news.
BuzzFeed to launch new social media platform in beta this year
The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.
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Dentsu prioritises media in new growth plan following $820 million loss
Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.
Moves and wins roundup: Week of February 10, 2025
AGA, Zeno Group, Precious Communications, Montieth SPRG, Bastion Shine, Enero, Kinesso, DDB, Virtue Asia, Western Digital, and more in our weekly collection of people moves and account news.
PR Awards Asia-Pacific 2025 open for entries
Campaign Asia-Pacific launches the PR Awards Asia-Pacific 2025, with entries due by April 8. Submissions must cover work from January 2024 to April 2025.
Should PR firms be using DeepSeek?
Dynamo PR's Peter Bowles test runs rival AI platforms to see which works better for PR.
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China cracks down on Calvin Klein, Tommy Hilfiger parent companies
The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.
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How the industry can move past rhetoric to take on climate change
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
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