PR

10 hours ago

Why it's a great time to be an indie right now

Brands are searching for faster, nimble agencies that really understand the nuances of cultural behaviour.

1 day ago

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

The fintech’s abrupt restrictions on withdrawals and debit card spending have triggered a backlash, denting its reputation in Singapore.

1 day ago

Why brands should stop posting PR briefs on LinkedIn

Rooster’s James Brooke cautions that tossing briefs onto LinkedIn is lazy and ineffective, besides being a poor look.

2 days ago

How personality test MBTI penetrated the marketing world

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to inject playfulness in their campaigns. The question then—does it sell, or is it just a social-media talking point?

2 days ago

Capgemini appoints FleishmanHillard as global comms agency

The account moved after a competitive pitch

3 days ago

Spikes Asia live judging underway in Vietnam

GALLERY: More than 80 jurors from across Asia Pacific are in Da Nang, judging the best creative work from across the region in contention for a coveted Spikes Asia Award, ahead of the April 24 gala.

Mar 10, 2025

Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal

Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.

Mar 10, 2025

Move and win roundup: Week of March 10, 2025

Crocs Asia, WiredCo., Quantum Consumer Solutions, IAS, Claxon, Landor, Ogilvy, We Are Social, Nunn Media, Dentsu, Orange Line, Sparro, and more, in our weekly collection of people moves and account news.

Mar 9, 2025

What brands can learn from Anora beating Wicked at the Oscars

The Working Assembly’s Jolene Delisle says that cultural resonance is not about being the loudest, but being the most meaningful.

Mar 7, 2025

'Creativity is not bound by age, it only evolves with experience': Atifa Silk on redefining success in a youth-obsessed industry

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over Fifty awards.

Mar 7, 2025

More pocketbook, less politics: How C-suites should talk about tariffs

Whether tariffs imposed by the Trump administration are on, off or somewhere in between, there are ways executives can address them without inviting political blowback.

Mar 6, 2025

Clemenger BBDO calls out unpaid IWD speeches with ‘The Fee Speech’

Created in partnership with Less Than 10% F*ck That, the campaign calls out unpaid IWD speeches with a ready-made presentation that reminds companies women’s time isn’t free.

Mar 5, 2025

FleishmanHillard hires Ketchum’s Jim Joseph as global head of brand impact

Joseph previously held roles at Ketchum such as US CEO and global CMO.

Mar 5, 2025

Why hasn’t adland tackled its long-hours culture?

Despite ongoing discussions about work-life balance, the industry remains caught in a cycle of late nights, last-minute deadlines, and climbing pressures. Adland weighs in on the persistent challenges and potential solutions.

Mar 4, 2025

Netflix posters will reflect real-time pollution to promote Toxic Town series

The digital posters will use measurements of the air quality around them.

Mar 4, 2025

Finn Partners acquires Singapore-based consultancy Rice Communications

Rice managing partner James Brasher joins Finn in the same role, leading the agency’s combined Singapore office.

Mar 4, 2025

Why ​the NikeSkims brand partnership is one to watch in 2025

With around 40% of Nike’s customers being women, Skims has been testing the waters of the sports space for years.

Mar 3, 2025

Move and win roundup: Week of March 3, 2025

TBWA, McCann Worldgroup, VaynerMedia, FCB, VML, Initiative, Havas, TikTok, Dept, Enigma, BBC Studios, Fedex, Ogilvy, and more, in our weekly collection of people moves and account news.

Mar 2, 2025

Stagwell revenue up 10% organically in last quarter of 2024

The holding company is predicting net revenue growth of 8% this year.

Mar 2, 2025

Bic rewrites Shakespeare with AI for Cristal pen’s 75th anniversary

In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.