Anita Davis
Apr 3, 2009

CAAS hires Qais for digital campaign

SINGAPORE - The Civil Aviation Authority of Singapore (CAAS) has charged Qais Consulting with developing a digital campaign targeting Australia, China, India and Indonesia.

CAAS hires Qais for digital campaign
The award follows a multi-agency tender to promote ViaSingapore.com.

According to Qais, the campaign will include a contest, online media and social marketing components and is slated to launch in June.

Qais has worked extensively with CAAS to develop web campaigns in the past. The agency was also responsible for revamping Changi International Airport’s website, building ViaSingapore.com and creating a microsite for the airport’s Terminal 3.

Related Articles

Just Published

1 hour ago

The advertising dilemma in a post-fact world

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

1 hour ago

To snake or not to snake? Luxury brands face conundrum

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.

2 hours ago

PHD secures $500 million media duties for Volkswagen...

EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a tenure of three years.

3 hours ago

Moves and wins roundup: Week of January 27, 2025

GOVT, Myer, Wonder Works Digital, Archetype, FCB, and more in our weekly collection of people moves and account news.