Campaigns & Grey scoops Sara Lee business

Sara Lee called a pitch in May with a view to appointing a creative agency for the entire Eskinol line of products, including its men’s range Master.

The two new brands add to Campaigns & Grey’s current assignments for Sara Lee in the country that include Ambi Pur and Kiwi.

Arlene Tablan, marketing director at Sara Lee Philippines, said: “All the agencies did extremely well on strategy but Campaigns & Grey's creative routes were much more in line with where Eskinol is at right now.”

Separately, Campaigns & Grey also picked up the Promil Pre-School account from Wyeth Philippines following a three-way pitch. Wyeth had awarded its Progress Pre-School Gold account to the agency earlier in January.