Cannes 2016: Digital Craft and Product Design winners

Asia wins three Bronze Lions for Digital Craft and three Product Design Lions

CANNES - Digital Craft was a sparse category for Asia with only three Bronze Lions awarded to the region.

Grand Prix for the category went to 84.Paris for 'Because Recollection' on behalf of Because Music. Overall, 50 Lions were awarded in this category.

Asia performed better in the Product Design category, earning three out of the 11 Product Design Lions awarded.

The Grand Prix Product Design Lion went to LAB London for the creation of 'Google Jacquard Wearable Fabric'.

DIGITAL CRAFT

Title	Client	Country	Agency	Production Company	Prize
BRONZE
DEJA VU \| KAMRA	KAMRA	JAPAN	DOT BY DOT		Bronze Lion
BRAINBAND	SAMSUNG AUSTRALIA	AUSTRALIA	LEO BURNETT SYDNEY	THE POOL COLLECTIVE Sydney / WE LOVE JAM Sydney	Bronze Lion
BRAINBAND	SAMSUNG AUSTRALIA	AUSTRALIA	LEO BURNETT SYDNEY	THE POOL COLLECTIVE Sydney / WE LOVE JAM Sydney	Bronze Lion

PRODUCT DESIGN

Title	Client	Product	Entrant Company	Country	Prize
ECO-COOLER	GRAMEEN INTEL SOCIAL BUSINESS	ZERO ELECTRICITY AIR COOLER	GREY BANGLADESH Dhaka	BANGLADESH	Product Design Lion
NAMELESS PAINTS	KOKUYO	STATIONERY	DENTSU INC Tokyo	JAPAN	Product Design Lion
TOUCHABLE INK	THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND	TOUCHABLE INK	J. WALTER THOMPSON BANGKOK	THAILAND	Product Design Lion