CANNES - Digital Craft was a sparse category for Asia with only three Bronze Lions awarded to the region.
Grand Prix for the category went to 84.Paris for 'Because Recollection' on behalf of Because Music. Overall, 50 Lions were awarded in this category.
Asia performed better in the Product Design category, earning three out of the 11 Product Design Lions awarded.
The Grand Prix Product Design Lion went to LAB London for the creation of 'Google Jacquard Wearable Fabric'.
| More Cannes 2016 coverage |
DIGITAL CRAFT
| Title | Client | Country | Agency | Production Company | Prize |
| BRONZE | |||||
| DEJA VU | KAMRA | KAMRA | JAPAN | DOT BY DOT | Bronze Lion | |
| BRAINBAND | SAMSUNG AUSTRALIA | AUSTRALIA | LEO BURNETT SYDNEY | THE POOL COLLECTIVE Sydney / WE LOVE JAM Sydney | Bronze Lion |
| BRAINBAND | SAMSUNG AUSTRALIA | AUSTRALIA | LEO BURNETT SYDNEY | THE POOL COLLECTIVE Sydney / WE LOVE JAM Sydney | Bronze Lion |
PRODUCT DESIGN
| Title | Client | Product | Entrant Company | Country | Prize |
| ECO-COOLER | GRAMEEN INTEL SOCIAL BUSINESS | ZERO ELECTRICITY AIR COOLER | GREY BANGLADESH Dhaka | BANGLADESH | Product Design Lion |
| NAMELESS PAINTS | KOKUYO | STATIONERY | DENTSU INC Tokyo | JAPAN | Product Design Lion |
| TOUCHABLE INK | THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND | TOUCHABLE INK | J. WALTER THOMPSON BANGKOK | THAILAND | Product Design Lion |
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