CANNES - Shiseido's gender-bending demo 'High School Girl?' won Gold Lions in both Film and Film Craft Saturday night.
A very different campaign involving makeup tips, Ogilvy & Mather Mumbai's 'Make love not scars', won a Gold Lion in Film, as did 'Firefly' by Nitto Tokyo for Ocedel.
Work from Australia, Singapore and China also brought home awards, although the US won by far the most Lions in both categories.
Tables showing the APAC winners in Film and Film Craft appear below.
A Grand Prix in Film went to 'Shoplifters' for Harvey Nichols by Adam&Eve DDB London, with production companies Blink Productions, Cain & Abel and The Mill.
A Grand Prix in Film Craft went to 'Under Armour Phelps' for Under Armour by Droga5 New York with production company Epoch Films.
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APAC Film winners
| Title | Client | Product | Entrant Company | Country | Production Company |
| GOLD | |||||
| HOW TO GET PERFECT RED LIPS / HOW TO APPLY EYELINER | MAKE LOVE NOT SCARS | ACID ATTACK | OGILVY & MATHER MUMBAI | INDIA | OGILVY & MATHER MUMBAI |
| HIGH SCHOOL GIRL? | SHISEIDO CO., | SHISEIDO'S PRODUCTS (MAJOLICA MAJORCA / INTEGRATE) | WATTS OF TOKYO | JAPAN | WATTS OF TOKYO |
| FIREFLY MAN | INDEPENDENT INCUBATOR | OCEDEL | NITTO Tokyo | JAPAN | GEEK PICTURES Tokyo |
| SILVER | |||||
| DENG ADUT | UNIVERSITY OF WESTERN SYDNEY | EDUCATION | FINCH Sydney | AUSTRALIA | FINCH Sydney |
| THE BOYS 'IMPACT' | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA | GUILTY CONTENT Melbourne |
| TALCUM / TRIM / SHOWER | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA | GUILTY CONTENT Melbourne |
| BRONZE | |||||
| ACT OF LOVE | SAGAMI RUBBER INDUSTRIES CO. | SAGAMI ORIGINAL | PROJECTOR Tokyo | JAPAN | ROCK'N ROLL JAPAN Tokyo / STINK London |
| DADS #SHARETHELOAD (60 SECS) | PROCTER & GAMBLE INDIA | ARIEL MATIC | BBDO INDIA Mumbai | INDIA | RED ICE FILMS Mumbai |
| THE TOUGH SELL | VOLKSWAGEN AUSTRALIA | GOLF | DDB Sydney | AUSTRALIA | ROBBER'S DOG Sydney / THE EDITORS Sydney |
APAC FIlm Craft winners
| Title | Client | Product | Entrant Company | Country | Production Company |
| GOLD | |||||
| HIGH SCHOOL GIRL? | SHISEIDO CO. | SHISEIDO'S PRODUCTS (MAJOLICA MAJORCA / INTEGRATE) | WATTS OF TOKYO | JAPAN | WATTS OF TOKYO |
| BRONZE | |||||
| AMBUJA KHALI | AMBUJA CEMENT | AMBUJA CEMENT | EARLY MAN FILMS Mumbai | INDIA | EARLY MAN FILMS Mumbai |
| ULTIMATE DEATH SCENE | SEA SHEPHERD AUSTRALIA | ANTI WHALING | THE WORKS SYDNEY | AUSTRALIA | TAXI FILM Sydney |
| FIREFLY MAN | INDEPENDENT INCUBATOR | OCEDEL | NITTO Tokyo | JAPAN | GEEK PICTURES Tokyo |
| A DIFFERENT PARIS | AIRBNB | AIRBNB | TBWA\ SINGAPORE | SINGAPORE | SIXTOES TV Singapore / PHOTOPLAY FILMS Sydney / CUTTING EDGE Sydney |
| TREASURE TODAY | MEMORIESLAB | MEMORIESLAB | FRED & FARID SHANGHAI | CHINA | FRED & FARID SHANGHAI |
| SHARK DANCER | HUAWEI | MATE S | OGILVY & MATHER SHANGHAI | CHINA | RSA FILMS London |
| HOUSE MAID | KATAOKA&CO.,LTD | VAN HOUTEN COCOA | AOI PRO Tokyo | JAPAN | AOI PRO Tokyo |
| THE BOYS 'IMPACT' / 'SWIM' / 'CYCLE' | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA | GUILTY CONTENT Melbourne |
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