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Asia-Pacific agencies won the one Gold Lion, five Silver Lions and 11 Bronze Lions for a total of 17 out of 79 total awards.
Colenso BBDO Auckland's winning work, on behalf of the New Zealand Breast Cancer Foundation, advertised 'A cream that gives you wrinkles'—because rubbing the moisturiser on the breasts could lead to early detection of cancer and thus help one live into wrinkled old age.
The Silver Lion winners were: McCann Worldgroup India Mumbai, Ogilvy & Mather Bangkok, BBDO Proximity Thailand Bangkok and Grey Worldwide India Mumbai / Maruri Grey Guayaquil.
The jury awarded a Grand Prix to La Comunidad Miami (USA) for work on behalf of the City of Buenos Airea Public Bike System.
APAC PRESS WINNERS
(Note: A 'Gold/Silver/Bronze Lion Campaign' indicates a single award given to multiple related entries.)
Title | Advertiser | Product | Entrant / Agency | Country | Prize |
A CREAM THAT GIVES YOU WRINKLES | SKINFOODS / NEW ZEALAND BREAST CANCER FOUNDATION | BREAST CREAM | COLENSO BBDO Auckland | NEW ZEALAND | Gold Lion |
FRENCH HORN | DABUR | GASTRINA | McCANN WORLDGROUP INDIA Mumbai | INDIA | Silver Lion Campaign |
FLUGELHORN | DABUR | GASTRINA | McCANN WORLDGROUP INDIA Mumbai | INDIA | |
SAXOPHONE | DABUR | GASTRINA | McCANN WORLDGROUP INDIA Mumbai | INDIA | |
BIG AIRPLANE | CKGADGET | AUDIOGEAR | OGILVY & MATHER Bangkok | THAILAND | Silver Lion Campaign |
BUS | CKGADGET | AUDIOGEAR | OGILVY & MATHER Bangkok | THAILAND | |
BEACH | THAI AIRASIA | THAI AIR ASIA DOMESTIC CAMPAIGN | BBDO PROXIMITY THAILAND Bangkok | THAILAND | Silver Lion Campaign |
MOUNTAIN | THAI AIRASIA | THAI AIR ASIA DOMESTIC CAMPAIGN | BBDO PROXIMITY THAILAND Bangkok | THAILAND | |
WATERFALL | THAI AIRASIA | THAI AIR ASIA DOMESTIC CAMPAIGN | BBDO PROXIMITY THAILAND Bangkok | THAILAND | |
DHL HANDS - RIPPED | DHL | EXPRESS COURIER SERVICES | GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil | INDIA | Silver Lion Campaign |
DHL HANDS - CUTTER | DHL | EXPRESS COURIER SERVICES | GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil | INDIA | |
DHL HANDS - SCISSORS | DHL | EXPRESS COURIER SERVICES | GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil | INDIA | |
PUDDLE | ESSEL GROUP | DISH TV | McCANN WORLDGROUP INDIA Mumbai | INDIA | Silver Lion Campaign |
BASEMENT | ESSEL GROUP | DISH TV | McCANN WORLDGROUP INDIA Mumbai | INDIA | |
RURAL | UNILEVER INDONESIA | PUREIT | LOWE INDONESIA Jakarta | INDONESIA | Bronze Lion Campaign |
URBAN | UNILEVER INDONESIA | PUREIT | LOWE INDONESIA Jakarta | INDONESIA | |
WHAT EMMA SEES | SCHICK NEW ZEALAND | TOILETRIES | Y&R NZ Auckland | NEW ZEALAND | Bronze Lion Campaign |
WHAT KATE SEES | SCHICK NEW ZEALAND | TOILETRIES | Y&R NZ Auckland | NEW ZEALAND | |
WHAT SARAH SEES | SCHICK NEW ZEALAND | TOILETRIES | Y&R NZ Auckland | NEW ZEALAND | |
SPEED DIAL | VOLKSWAGEN | VOLKSWAGEN | COLENSO BBDO Auckland | NEW ZEALAND | Bronze Lion |
KID | AXA | ART INSURANCE | DDB GROUP SINGAPORE | SINGAPORE | Bronze Lion Campaign |
CAT | AXA | ART INSURANCE | DDB GROUP SINGAPORE | SINGAPORE | |
PAINT | AXA | ART INSURANCE | DDB GROUP SINGAPORE | SINGAPORE | |
HAPPY | BAIDU | ONLINE SAFETY PRODUCT | Y&R SHANGHAI | CHINA | Bronze Lion Campaign |
CHEEKY | BAIDU | ONLINE SAFETY PRODUCT | Y&R SHANGHAI | CHINA | |
SMILEY | BAIDU | ONLINE SAFETY PRODUCT | Y&R SHANGHAI | CHINA | |
CRAZY | BAIDU | ONLINE SAFETY PRODUCT | Y&R SHANGHAI | CHINA | |
HERPESTES AUROPUNCTATUS/INDIAN MONGOOSE | HONDA AUSTRALIA | HONDA GENUINE PARTS | LEO BURNETT MELBOURNE | AUSTRALIA | Bronze Lion Campaign |
RHINELLA MARINA/CANE TOAD | HONDA AUSTRALIA | HONDA GENUINE PARTS | LEO BURNETT MELBOURNE | AUSTRALIA | |
ALOPEX LAGOPUS/ARCTIC FOX | HONDA AUSTRALIA | HONDA GENUINE PARTS | LEO BURNETT MELBOURNE | AUSTRALIA | |
RURAL | UNILEVER INDONESIA | PUREIT | LOWE INDONESIA Jakarta | INDONESIA | Bronze Lion Campaign |
URBAN | UNILEVER INDONESIA | PUREIT | LOWE INDONESIA Jakarta | INDONESIA | |
MOUNT FUJI | TIPCO F&B CO. | TEA PLUS | IPG ADVERTISING Bangkok | THAILAND | Bronze Lion Campaign |
WAVE | TIPCO F&B CO. | TEA PLUS | IPG ADVERTISING Bangkok | THAILAND | |
WALRUS | GREEN PEACE | CHARITY | PUBLICIS SHANGHAI | CHINA | Bronze Lion Campaign |
BEAR | GREEN PEACE | CHARITY | PUBLICIS SHANGHAI | CHINA | |
HOMEWRECK | THE SAMARITANS HONG KONG | SUICIDE PREVENTION HELPLINE | Y&R SHANGHAI | CHINA | Bronze Lion Campaign |
HEARTBREAK | THE SAMARITANS HONG KONG | SUICIDE PREVENTION HELPLINE | Y&R SHANGHAI | CHINA | |
ALCOHOLIC | THE SAMARITANS HONG KONG | SUICIDE PREVENTION HELPLINE | Y&R SHANGHAI | CHINA | |
GAMBLER | THE SAMARITANS HONG KONG | SUICIDE PREVENTION HELPLINE | Y&R SHANGHAI | CHINA | |
BULLY | THE SAMARITANS HONG KONG | SUICIDE PREVENTION HELPLINE | Y&R SHANGHAI | CHINA | |
PIMP | BENNETT COLEMAN | MUMBAI MIRROR | TAPROOT DENTSU Mumbai | INDIA | Bronze Lion |