Matthew Miller
Jun 23, 2015

Cannes Press: A single Gold for Asia

CANNES - Colenso BBDO Auckland won the region's only Gold Lion in the Press category Monday night at Cannes 2015.

'A cream that gives you wrinkles'
'A cream that gives you wrinkles'

Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015 and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.

Asia-Pacific agencies won the one Gold Lion, five Silver Lions and 11 Bronze Lions for a total of 17 out of 79 total awards.

Colenso BBDO Auckland's winning work, on behalf of the New Zealand Breast Cancer Foundation, advertised 'A cream that gives you wrinkles'—because rubbing the moisturiser on the breasts could lead to early detection of cancer and thus help one live into wrinkled old age.

The Silver Lion winners were: McCann Worldgroup India Mumbai, Ogilvy & Mather Bangkok, BBDO Proximity Thailand Bangkok and Grey Worldwide India Mumbai / Maruri Grey Guayaquil.

The jury awarded a Grand Prix to La Comunidad Miami (USA) for work on behalf of the City of Buenos Airea Public Bike System.

APAC PRESS WINNERS
(Note: A 'Gold/Silver/Bronze Lion Campaign' indicates a single award given to multiple related entries.)

Title Advertiser Product Entrant / Agency Country Prize 
A CREAM THAT GIVES YOU WRINKLES SKINFOODS / NEW ZEALAND BREAST CANCER FOUNDATION BREAST CREAM COLENSO BBDO Auckland NEW ZEALAND Gold Lion
FRENCH HORN DABUR GASTRINA McCANN WORLDGROUP INDIA Mumbai INDIA Silver Lion Campaign
FLUGELHORN DABUR GASTRINA McCANN WORLDGROUP INDIA Mumbai INDIA
SAXOPHONE DABUR GASTRINA McCANN WORLDGROUP INDIA Mumbai INDIA
BIG AIRPLANE CKGADGET AUDIOGEAR OGILVY & MATHER Bangkok THAILAND Silver Lion Campaign
BUS CKGADGET AUDIOGEAR OGILVY & MATHER Bangkok THAILAND
BEACH THAI AIRASIA THAI AIR ASIA DOMESTIC CAMPAIGN BBDO PROXIMITY THAILAND Bangkok THAILAND Silver Lion Campaign
MOUNTAIN THAI AIRASIA THAI AIR ASIA DOMESTIC CAMPAIGN BBDO PROXIMITY THAILAND Bangkok THAILAND
WATERFALL THAI AIRASIA THAI AIR ASIA DOMESTIC CAMPAIGN BBDO PROXIMITY THAILAND Bangkok THAILAND
DHL HANDS - RIPPED DHL EXPRESS COURIER SERVICES GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil INDIA Silver Lion Campaign
DHL HANDS - CUTTER DHL EXPRESS COURIER SERVICES GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil INDIA
DHL HANDS - SCISSORS DHL EXPRESS COURIER SERVICES GREY WORLDWIDE INDIA Mumbai / MARURI GREY Guayaquil INDIA
PUDDLE ESSEL GROUP DISH TV McCANN WORLDGROUP INDIA Mumbai INDIA Silver Lion Campaign
BASEMENT ESSEL GROUP DISH TV McCANN WORLDGROUP INDIA Mumbai INDIA
RURAL UNILEVER INDONESIA PUREIT LOWE INDONESIA Jakarta INDONESIA Bronze Lion Campaign
URBAN UNILEVER INDONESIA PUREIT LOWE INDONESIA Jakarta INDONESIA
WHAT EMMA SEES SCHICK NEW ZEALAND TOILETRIES Y&R NZ Auckland NEW ZEALAND Bronze Lion Campaign
WHAT KATE SEES SCHICK NEW ZEALAND TOILETRIES Y&R NZ Auckland NEW ZEALAND
WHAT SARAH SEES SCHICK NEW ZEALAND TOILETRIES Y&R NZ Auckland NEW ZEALAND
SPEED DIAL VOLKSWAGEN VOLKSWAGEN COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
KID AXA ART INSURANCE DDB GROUP SINGAPORE  SINGAPORE Bronze Lion Campaign
CAT AXA ART INSURANCE DDB GROUP SINGAPORE  SINGAPORE
PAINT AXA ART INSURANCE DDB GROUP SINGAPORE  SINGAPORE
HAPPY BAIDU ONLINE SAFETY PRODUCT Y&R SHANGHAI  CHINA Bronze Lion Campaign
CHEEKY BAIDU ONLINE SAFETY PRODUCT Y&R SHANGHAI  CHINA
SMILEY BAIDU ONLINE SAFETY PRODUCT Y&R SHANGHAI  CHINA
CRAZY BAIDU ONLINE SAFETY PRODUCT Y&R SHANGHAI  CHINA
HERPESTES AUROPUNCTATUS/INDIAN MONGOOSE HONDA AUSTRALIA HONDA GENUINE PARTS LEO BURNETT MELBOURNE  AUSTRALIA Bronze Lion Campaign
RHINELLA MARINA/CANE TOAD HONDA AUSTRALIA HONDA GENUINE PARTS LEO BURNETT MELBOURNE  AUSTRALIA
ALOPEX LAGOPUS/ARCTIC FOX HONDA AUSTRALIA HONDA GENUINE PARTS LEO BURNETT MELBOURNE  AUSTRALIA
RURAL UNILEVER INDONESIA PUREIT LOWE INDONESIA Jakarta INDONESIA Bronze Lion Campaign
URBAN UNILEVER INDONESIA PUREIT LOWE INDONESIA Jakarta INDONESIA
MOUNT FUJI TIPCO F&B CO. TEA PLUS IPG ADVERTISING Bangkok THAILAND Bronze Lion Campaign
WAVE TIPCO F&B CO. TEA PLUS IPG ADVERTISING Bangkok THAILAND
WALRUS GREEN PEACE CHARITY PUBLICIS SHANGHAI  CHINA Bronze Lion Campaign
BEAR GREEN PEACE CHARITY PUBLICIS SHANGHAI  CHINA
HOMEWRECK THE SAMARITANS HONG KONG SUICIDE PREVENTION HELPLINE Y&R SHANGHAI  CHINA Bronze Lion Campaign
HEARTBREAK THE SAMARITANS HONG KONG SUICIDE PREVENTION HELPLINE Y&R SHANGHAI  CHINA
ALCOHOLIC THE SAMARITANS HONG KONG SUICIDE PREVENTION HELPLINE Y&R SHANGHAI  CHINA
GAMBLER THE SAMARITANS HONG KONG SUICIDE PREVENTION HELPLINE Y&R SHANGHAI  CHINA
BULLY THE SAMARITANS HONG KONG SUICIDE PREVENTION HELPLINE Y&R SHANGHAI  CHINA
PIMP BENNETT COLEMAN MUMBAI MIRROR TAPROOT DENTSU Mumbai INDIA Bronze Lion

 

Source:
Campaign Asia

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