Cannes: Radio Lions offers no golds for Asia

CANNES - Leo Burnett wins two silver Lions for Asia-Pacific in the Radio category following announcement of the winners at the Cannes Lions International Advertising Festival last night.

Cannes: Radio Lions offers no golds for Asia

The only gold Lion awarded in the Radio category for the Asia-Pacific region went to DDB Auckland for its 'Pollock' campaign developed for Sky Television. The agency also scooped silver for the same campaign.

Leo Burnett took home two silver Lions for their Radio work, including one for Bajaj Electricals' 'Pleasure of mixing' developed by LB Mumbai and another for 'Earth FM' developed for the World Wildlife Fund by LB Sydney.

Clemenger BBDO Melbourne also won silver for a Mars Pet Care campaign for Chum Dog Food and Meerkats Perth won the same award for a HBF campaign for Health Insurance.

The Philippines, Japan and Indonesia hauled four bronze Lions. JWT Manila took home a bronze for its 'Jun Jun' and 'Jen Jen' campaign developed for Kythe Foundation. Daiko Advertising Osaka won two bronze Lions for its 'A salaryman's life' and 'Letter' for Panasonic and PT Perwanal Saatchi & Saatchi Jakarta won bronze for 'Family portrait' developed for Panasonic Globe Indonesia.

And finally US Sydney was also awarded with a bronze Lion for its 'Lions vs. Kangaroos' campaign for Luxbet.

No Grand Prix was awarded in the Radio category this year.

Click here for more news and updates from Cannes 2010.

Source:
Campaign Asia

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