CASE STUDY: Cambodian telco deploys world’s first Wi-Fi tuk-tuks

Background
Upon launch in 2008, local telco provider qb network leapfrogged ahead of the competition by offering Cambodians advanced  data  services  such as streamlining  television  and  high-speed  broadband.  But two years later the network had almost disappeared, outspent by bigger telcos such as Cellcard and Beeline.

Aim
In August 2010, qb network approached OgilvyAction Cambodia to refresh their brand identity and re-establish their launch platform as leaders in data.

Execution
In September - as part of the brand refresh initiative and what is believed to be a global first - qb deployed 15 fully equipped Wifi-enabled tuk-tuks to display their highly advanced 3.5G capabilities and amazing promos directly to their customers.

The innovative tuk-tuk fleet took to the streets of Phnom Penh providing hi-speed mobile internet access to  ‘anyone in the area’; serving as a showroom and a fully equipped shop-on-wheels enabling everyone to experience qb's market leading data network speeds.

Apart from roaming the streets of Phnom Penh, the tuk-tuks also roll out ‘en masse’ at events and in popular public parks during weekends.

Results
There are plans for the initiative to roll out in Siem Reap, Sihanoukville, Batambong and other major Cambodian cities and towns.