David Blecken
Nov 28, 2014

"Cheerful" products prop up Japanese in uncertain times: Dentsu

TOKYO - The Disney movie Frozen, talking mascots and the Tokyo Sky Tree top Dentsu’s list of ‘hit products’ in Japan for 2014, which Dentsu describes as “a year of ambivalence”.

Funashi: a popular mascot in Japan. Talking mascots ranked second among this year's 'hit products'

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