Anita Davis
Aug 28, 2009

China Mobile and CCTV launch mobile video site

BEIJING - China Mobile and CCTV have partnered to launch National Mobile Television News Weekly, a mobile video site that will be accessible on both GSM and China Mobile's unique TD-SCDMA platform.

China Mobile and CCTV launch mobile video site
News programmes are expected to be broadcast twice a week on Tuesday and Friday and will be accessible for US$44 a month, reports add, quoting a CCTV employee.

The announcement comes during a busy month for China Mobile, which also announced its partnership with Dell to launch the computer maker’s first model of smartphone, and the launch of China’s first mobile application store.

While China Mobile announces its next move into mobile TV, China Unicom has been preparing for the launch of the Apple iPhone. While reports initially said the handset would launch at the end of the month, the companies have yet to announce a specific launch date.

China is already home to several popular models of touch screens through jail-broken iPhones and copycat models, not to mention the Google Android-sourced phones provided through rival China Mobile.

Western reports quote a China Unicom spokeswoman as saying negotiations with Apple are still ongoing, though it was widely reported that the market’s second-largest telco had signed a three-year contract with Apple.

However, while the market’s two leading telcos have plotted their growth, China Telecom announced a 29 per cent profit drop in the first half of 2009, citing rocketing marketing costs as the reason for its poor fiscal performance.

According to the company’s earnings report, China Telecom’s net profit plummeted to $1.32 billion from January to the end of June, compared to the $1.8 billion the previous year.

China Telecom also posted a 14 per cent rise in revenue and a customer increase of 11.4 million.

China Mobile claims 497 million subscribers in the market compared to China Unicom with 139 million and China Telecom with 39 million.

China overall claims 687 million mobile subscribers.

Source:
Campaign China

Related Articles

Just Published

2 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

2 hours ago

Got2be and Jung von Matt Nerd launch Roblox games ...

Activation features two games based on the history of the LGBTQ+ movement.

3 hours ago

Agency Report Card 2024: McCann Worldgroup

Despite creative highs and big wins in India and Southeast Asia, McCann APAC’s 2024 story was one of steady resolve rather than standout acceleration—with structural shifts, China softness and the looming Omnicom–IPG merger shaping a pivotal year ahead.

3 hours ago

Reddit: The social-media dark horse gaining ...

Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to rethink how they connect with audiences in an increasingly crowded social-media landscape.