China Mobile calls media buying and planning pitch

The pitch meetings are scheduled to take place over the next two weeks in Beijing, headquarters of the telecom giant, and a result is expected to be announced in late September or early October.

According to an agency source, China Mobile went through management changes earlier this year. He added, "The pitch review is across all suppliers, and it is not due to the performance of agencies."

Li Yue, senior VP of China Mobile, was promoted as the company’s CEO in May.

In March, China Mobile appointed Cheil Worldwide Beijing to its US$6.5 million 'GoTone' creative account.