Chivas hires Euro RSCG to global digital business

“We believe in the importance of delivering our global campaign in an integrated way, across all channels. Our ‘Live with Chivalry’ idea is a powerful concept that has huge potential, and Euro RSCG will help us to bring it to life in a media neutral way,” said Slack.

Euro RSCG parted ways with Johnnie Walker in May 2008 and also resigned the account in China a year later in order to work on Chivas. The agency also holds the global above-the-line advertising for Chivas, which is run out of the agency's London office.

Russ Lidstone, CEO of Euro RSCG London said: “We’re really proud to extend our remit on such a great global brand to include digital duties. The digital win will require the agency’s strength to integrate ideas globally."