The site, called The Hub, is designed as a platform for Cisco to interact with audiences beyond “habitual marketing and promotions activities”, Upstream said in a release. The Hub focuses on educating consumers on home networking and encourages users to interact and discuss technology.
Following the launch of the site, Upstream will engage bloggers and journalists in a campaign to introduce audiences to the social media platform.
The appointment follows Upstream’s appointment as the communications partner for Livescribe, the maker of digital and paper-based stationary tools, and FirstClick Consulting, a digital marketing agency with a focus on search engine marketing.
With both clients, Upstream will launch educational campaigns for Australian and New Zealand audiences.
Following the launch of the site, Upstream will engage bloggers and journalists in a campaign to introduce audiences to the social media platform.
The appointment follows Upstream’s appointment as the communications partner for Livescribe, the maker of digital and paper-based stationary tools, and FirstClick Consulting, a digital marketing agency with a focus on search engine marketing.
With both clients, Upstream will launch educational campaigns for Australian and New Zealand audiences.
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