Crizal educates public on lenses

Talents playing the role of Dr. Crizal roamed Raffles Place this week, sparking curiosity among onlookers and working executives. Crizal information booklets and complimentary spectacle cleaning cloth premiums were given out to the public to educate them about Crizal lenses’ ability to eliminate dust, water, reflection, smudges and scratches.

The next guerilla activity will take place over the weekend in the heart of Orchard Road.

In addition, the brand has launched an online contest, entitled ‘Crizal Clear Contest’, where consumers stand to win a pair of Crizal lenses. Running until the end of the year, this contest follows a social media engagement in the second quarter this year.

Essilor Singapore launched the new Crizal lens through a targeted marketing campaign in October last year, with the tagline 'Crystal Clear Vision Beyond Ordinary Lenses'.

With Vibes Communications being the main integrated agency helming the project’s creative, media and PR arms, the campaign saw a cohesive push in both above- and below-the-line efforts, including bus advertisements and TVC.