Asiya Bakht
Jan 11, 2010

DBS appoints SingTel's Melvin Lim as marketing director

SINGAPORE - DBS has appointed Melvin Lim to the newly created role of marketing director. Lim was previously deputy director for segment marketing at SingTel.

DBS appoints SingTel's Melvin Lim as marketing director
Lim sits within the Consumer Banking Group for both DBS and POSB brands, with responsibility for marketing activities across credit cards, loans, investments, insurance and priority banking.

DBS has recently stepped up its marketing efforts in Singapore with the launch of several new innovative activities, including the 1 per cent Unit Trust campaign in December.

Lim has over 20 years marketing experience, including nine years working on the Tiger Beer brand, where his roles included International sponsorships manager and regional brand development. He will report directly to Jeremy Soo, head of consumer banking at DBS.

Last February, DBS appointed Euro RSCG and MPG as its creative and media agencies-of-record respectively.   
Source:
Campaign Asia

Related Articles

Just Published

13 hours ago

40 Under 40 2024: Matthew Zeng, DSTNCT

Zeng co-founded DSTNCT and has propelled it into a top creative agency known for impactful public sector work.

14 hours ago

Nunn Media climbs to $42.8 million in wins, leading ...

Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.

16 hours ago

Agency of the Year 2024 winners: Japan/Korea

Check out the complete winner list for the Japan/Korea region in the 2024 Campaign Asia-Pacific Agency of the Year awards.

20 hours ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.