Asiya Bakht
Jan 11, 2010

DBS appoints SingTel's Melvin Lim as marketing director

SINGAPORE - DBS has appointed Melvin Lim to the newly created role of marketing director. Lim was previously deputy director for segment marketing at SingTel.

DBS appoints SingTel's Melvin Lim as marketing director
Lim sits within the Consumer Banking Group for both DBS and POSB brands, with responsibility for marketing activities across credit cards, loans, investments, insurance and priority banking.

DBS has recently stepped up its marketing efforts in Singapore with the launch of several new innovative activities, including the 1 per cent Unit Trust campaign in December.

Lim has over 20 years marketing experience, including nine years working on the Tiger Beer brand, where his roles included International sponsorships manager and regional brand development. He will report directly to Jeremy Soo, head of consumer banking at DBS.

Last February, DBS appointed Euro RSCG and MPG as its creative and media agencies-of-record respectively.   
Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

Dentsu's production arm Tag launches craft agency

The new production agency will work closely with creative teams.

16 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

1 day ago

40 Under 40 2024: Fabian Tan, Junk

Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.

1 day ago

Is brand sponsorship enough for Asian sports?

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.