BEIJING - Dentsu Beijing has won the creative duties for PICC auto insurance after a three-way pitch against a number of undisclosed agencies.
PICC previously worked with various agencies on a project basis.
People's Insurance Company of China Holdings Company (PICC) is state-owned and one of the largest insurance companies in the Mainland. Other big players in the auto insurance sector include Ping An Insurance.
Sources close to the news said that one of the factors for Dentsu Beijing winning the account was the group's existing automobile clients in China, including Toyota, Nissan, Honda and Citroën.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
