Combined, the launch and second campaign 'Choices' have helped establish Ritz as a strong player in the premium A2 segment and subsequently generate monthly sales of over 6,000 cars.
For the third and recently launched campaign, Dentsu Creative Impact was briefed to give life and meaning to the brand's platform of 'Live the moment', creating excitement in the minds of consumers.
This philosophy at the heart of the brand refers to life's countless moments, both big and small. The TVC alludes to the fact that these moments, however far and few between, should all be "experienced, loved, lived and made the most of."
Credits
Client Maruti Suzuki India Limited
Creative agency Dentsu Creative Impact
Campaign Ritz Live the Moment
Media TVC, print, outdoor, radio
Account manager Sambit Burman, Hitesh Chhabra
Strategic planner Kartikeya Srivastava
ECD Kunal Gill
Creative director Sunayna Sabharwal
Art director Avinash Chauhan
Copywriter Sunayna Sabharwal
Concept Avinash Chauhan, Sunayna Sabharwal
Film director Anurag Basu
Production house Full Moon Productions
Post production studio Prime Focus
Music credits Ram Sampath
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