Moonfolks lands Suzuki creative duties in Indonesia

Moonfolks has planted another flag by winning the yearly agency creative brand duties for Suzuki Indonesia, a mandate that will see the independent agency support the marketing efforts for Suzuki's various four-wheeled brands as well as creatively engage on integrated campaigns for certain brands and new product launches. 

Campaign understands that the win follows a competitive pitch with other agencies including Dentsu, Byond, USS Networks, W3P and Outbrake. Dentsu has an established global creative partnership with Suzuki, which will still remain in place in Indonesia and other markets. 

Harold Donnel Tampubolon, the 4W marketing and business strategy director for PT Indomobil Suzuki Sales credited Moonfolks vision for looking beyond the basics in appealing to consumers. 

“Car ownership in Indonesia goes beyond functional needs. Its aspirational, self-actualising and a lifestyle statement," he says. "As Suzuki innovates for a more sustainable future, we needed an agency partner that is able to bring our values to life. In Moonfolks, we found a partner that has both strategic and executional skill to understand the Suzuki brand core and make it come to life.”

Indonesia is the largest automobile industry in ASEAN and is dominated by Japanese manufacturers like Suzuki.  Some of its popular four-wheel models in Indonesia include the Jimny, Ertiga Hybrid, New XL 7 Hybrid, Grand Vitara, Baleno, S-Presso, New Ignis and the APV, among others.

L-R: Harold Donnel Tampubolon & Anish Daryani

For Moonfolks founder, CEO and president director, Anish Daryani, the win is a coveted one.“We’ve been craving to have a strong automobile brand in our portfolio, and we found the answer in Suzuki," Daryani said. "As an iconic brand, and a strong pipeline of innovative launches in the months to come, we believe we can give Suzuki the ‘moonshot’ it truly deserves. We are excited and committed to translate content and brand experience to commerce and work with Bapak Harold and his team to create stronger brand love for car buyers in Indonesia.”

Editor's note: This article was amended on July 5, 2024 to clarify Dentsu's ongoing relationship with Suzuki.