Benjamin Li
Jan 31, 2011

DMG launches Chinese remake of Hollywood rom-com 'What women want'

BEIJING - DMG Entertainment is rolling out romantic-comedy Wo Zhi Nu Ren Xin, a remake of the 2000 Hollywood romantic comedy blockbuster 'What women want'.

Wo Zhi Nu Ren Xin
Wo Zhi Nu Ren Xin

DMG plays a vital role in the movie as the company’s leading advertising firm comes to life on the big screen as the setting of the film.

The film tells the story of a hot-shot advertising executive whose life turns upside down when an accident enables him to hear what women think.

As part of the research for the film, DMG granted crew and cast of the movie exclusive access to the behind-the-scenes operations to ensure the setting for the film was as authentic as possible.

“We are proud that our company’s advertising company was the inspiration for the agency in the film,” says Dan Mintz, CEO of DMG.

Source:
Campaign China

Related Articles

Just Published

10 hours ago

Havas warns of ‘reputational’ risk from fossil-fuel ...

The Vivendi-owned agency group made the disclosure in its stock market prospectus.

10 hours ago

MediaSense buys R3 as it eyes global client ...

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

17 hours ago

40 Under 40 2024: Hai Anh Vu, Publicis Media

Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.

19 hours ago

BWS’ new ad says 'take your time'—even if you’re ...

BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.