Ad Nut
Jun 11, 2015

Dwyane Wade, Serena Williams get laughs for Gatorade

From the US: 'Sweat with the best' by TBWA\Chiat\Day LA for Gatorade

Dwyane Wade, Serena Williams get laughs for Gatorade

As reported by Campaign US, this summer, Gatorade is offering 50 youths the opportunity to train with prominent ahtletes in the brand's first under-the-cap promotion. The five spots by TBWA\Chiat\Day LA sport a confident teenager who brags about his imagined athletic prowess before being chided in real life by the athlete in question.

Ad Nut thinks its risky putting athletes in ads because sometimes they're just not good actors. At all. But in this series, Dwyane Wade, Serena Williams, NFL quarterback Peyton Manning (admittedly the veteran of approximately a billion TV commercials) and racer Jimmie Johnson all aquit themselves quite well, coming across as natural and funny.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Publicis climbs the highest in APAC media rankings ...

PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.

1 day ago

Netflix is going all out for Squid Game season ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.