ESPN Star Sports secures exclusive Barclays Premier League rights

The countries include India, Indonesia, East Timor, Cambodia, Laos, Myanmar, North and South Korea, the Philippines, Bangladesh, Bhutan, Maldives, Mongolia, Nepal, Pakistan, Sri Lanka and in partnership with Astro for Malaysia and Brunei.

For the first time, all 380 matches of BPL will be available to be shown live across multiple platforms including television, internet and mobile with up to 190 matches available on a video-on-demand basis.

Manu Sawhney, MD of ESPN Star Sports, said in a statement: “We have been showcasing the BPL in Asia for over a decade now and we are very pleased to extend this association for another three seasons. This renewal underlines our commitment to football fans in the region as we continue providing the most compelling content to our viewers and an excellent promotional platform for our business partners."

He added: “We are very excited to renew our partnership with the Premier League, with whom we share a very strong relationship in many markets across the region - a relationship which has carried through to the fan with our coverage of live matches and continued focus towards developing the property with original, localised football programming and marketing activities.”

Premier League chief executive Richard Scudamore added: “We have worked with ESPN Star Sports in a number of overseas territories for many years and we are very pleased to extend that partnership.”

In Singapore, SingTel recently secured exclusive broadcast rights to a suite of sports networks and services from ESPN Star Sports (ESS) for mio TV starting from mid-2010.