Euro RSCG launches three-day royal wedding 'tweetup'

GLOBAL - Euro RSCG Worldwide's leaders in social media, consumer insights, corporate social responsibility and trendspotting is joining forces to offer three days of reports on the social, commercial, charitable and future implications of the royal wedding.

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Twitter users can participate through the hashtag #EuroTwedding to join in on the conversation.

David Jones, global CEO of Havas and Euro RSCG Worldwide, bills this as the "world’s first global social media wedding". He added that the network wanted to "engage in what is a great example of social media’s ability to make exclusive events totally inclusive.”

Euro RSCG is also launching a microsite carrying the best of the world's coverage, including topline findings of what is discussed via the #EuroTwedding hashtag.

Marian Salzman, CEO of PR Operations in North America and one of the leaders of the trends charge at the network, said, “While the Royal Wedding shouldn't be this kind of grand event, it is overtaking the media and the moment,” said Salzman.

“It is causing people all over the world to reflect on life over the 15 years since Princess Diana died, to ask themselves how they feel about the end of class structures, and to embrace wholeheartedly the total media invasion that is today’s social media world.”

Salzman has been named one of the world’s top five trendspotters.

Source:

Campaign Asia