The appointment will see the agency managing the EuroFinance press centre at the event, as well as overseeing a media relations program through social media, press-outreach and analyst-outreach programs.
To be held in Singapore from 9 to 11 May, EuroFinance is part of The Economist group of conferences focused on cash management, treasury and risk. It is designed to enable treasurers and CFOs to exchange views on treasury trends, innovative strategies, best practices and expert opinions.
Sean Donovan, regional director at Metia Asia, noted that the appointment aligns with the firm's mission to help financial services and technology organisations in understanding and optimising their use of both traditional media and social channels.
“Metia is proud to be chosen as the global PR agency for EuroFinance, a prestigious event where the world's leading financial businesses converge over three days to engage in industry conversations around treasury trends and analysis, and compete for awareness, relevance and influence,” he added.
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