Staff Writer
Nov 7, 2018

Event360: It's all about the experience

Hear from Jack Morton, BI Worldwide, Uniplan, Hong Kong Tourism Board and many more.

Featured speakers from Event360: (clockwise from top left): Andrea Barcaro, Uniplan China; Beatrice Remy, LORE Live; Sam Baxendale, Salt; Dwirt J Ang, Pacific World; Sally Lu, Uniplan and Nigel Gaunt
Featured speakers from Event360: (clockwise from top left): Andrea Barcaro, Uniplan China; Beatrice Remy, LORE Live; Sam Baxendale, Salt; Dwirt J Ang, Pacific World; Sally Lu, Uniplan and Nigel Gaunt

‘Experience’ has been the buzzword in the business and events industry this year as planners and brands strive to drive more compelling engagement from the audience. A lot of it comes down to personalising content for each attendee, a key topic that will be discussed during the opening panel at Event360 on 14 November at the Hong Kong Ocean Park Marriott Hotel.

This conference will also put the spotlight on technology, from cutting-edge innovations to AI, VR and AR that have been widely adopted in the industry.

Join Joe Wong from George P. Johnson as he shares case studies from automotive and Chinese Big Tech brands that have successfully tapped into AR and VR. When it comes to this region, all eyes are on the Chinese tech sector that is fast outperforming competitors from other developed markets. Andrea Barcaro from Uniplan China will give delegates at Event360 a first-hand view of his experience in growing an up-and-coming Chinese auto brand.

Join us for inspiring discussions on these other topics:

  • Incorporation of luxury, wellbeing and wellness into events by BI Worldwide
  • New destination opportunities in the Greater Bay Area by Pacific World
  • Attracting and retaining the best industry talent by Salt

For speaking and programme information, please contact:

Vivian Liu, Conference Producer
[email protected] or call +852 3175 5295

For bookings, please contact:

Lucian Mashobe, delegate sales executive
[email protected] or call +852 2122 5238.

 
Source:
CEI
Tags

Related Articles

Just Published

10 hours ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

10 hours ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

11 hours ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

12 hours ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.