Emily Tan
Feb 22, 2017

Facebook challenges Snapchat with WhatsApp status update

A new feature takes a shot at Snapchat just ahead of its IPO.

Facebook challenges Snapchat with WhatsApp status update

Soon after launching Instagram Live Stories, Facebook has made an update to WhatsApp that again challenges Snapchat ahead of its IPO.

WhatsApp Status is a tab that will allow users to share photos and videos with friends and contacts. The platform promises the content will be end-to-end encrypted. 

TechCrunch reported that the feature mirrors Snapchat as it provides stickers to decorate photos and videos, and the posts will disappear in 24 hours. 

This move mirrors an earlier update from Facebook that added live video to its Instagram Stories function in January.

A year ago, WhatsApp reported that it had 1 billion monthly users and hosted 100 million calls every day. 

Source:
Campaign UK

Related Articles

Just Published

10 hours ago

Timeline of a mega-merger: The origins of Omnicom ...

See the full timeline of advertising's new powerhouse merger here.

17 hours ago

40 Under 40 2024: Neel Chhaya, DDB Group

A people-first leader, Chhaya has been instrumental in fuelling DDB Group’s client growth, reshaping service delivery, and fostering a culture of inclusivity.

17 hours ago

Leo Burnett and OMD lead Agency of the Year APAC awards

Publicis Groupe led in creativity, PR, and culture, with OMD dominating media.

19 hours ago

Special Group dominates at ANZ's Agency of the Year

Special and Howatson+Company were the only agencies to win more than one Gold on the night, but The Monkeys scooped the coveted Gold for Australia Creative Agency of the Year.