From Germany: 'Fiat parking billboard' by Leo Burnett
Fiat, with Leo Burnett, set up a billboard in Germany that gave parkers real-time information on how much farther they could back up—thanks to a setup involving sensors, special software and a selection of advice-giving video segments.
Ad Nut advises you to watch through to the end, where we learn that the creators planned ahead for someone to ignore their advice and bump the car behind.
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Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.
Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.
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Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.
A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.
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