The appointment will see UM Singapore responsible for the brand launch of FOX Movies Premium channel, driving subscriptions of the new discounted bundled pack which includes FMP and STAR Chinese movies.
It is learnt the bundle includes products of different language genres. STAR Movies has been operating as FOX Movies Premium since January.
UM Singapore recently won APM, the property management arm of ARA Asset Management. It also saw several movements since last year, including the appointment of Pat Lim as the managing director; Ray Pak as the general manager and most recently, Vinitra Chaudhuri as regional business director.
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