Fleishman-Hillard appoints Raj Seth as head of corporate technology

Seth, born in Hong Kong and educated in Canada, speaks English, Cantonese and Hindi. He will be based in Hong Kong for the region-wide assignment.

The former vice president for corporate communications, Asia Pacific at CA Technologies has more than 20 years of experience in the art of crafting innovative communications strategies and solutions to support the business objectives of global brands throughout the Asia Pacific region. His expertise in this area will also help fulfill his additional role as global co-chair of the Fleishman-Hillard Technology Group, the company said.

Seth has been awarded the Shanghai Public Relations Association Gold Award and PR Week’s first Asian Technology Campaign of the Year award, among other honours.

Dave Senay, president & CEO of Fleishman-Hillard said: “Technology convergence, the explosion of mobile, and the rising demand for cloud services have put new pressures on brand reputations around the globe. In the course of helping our clients meet these challenges, our technology practice has seen double-digit growth over the past five years.”

"We are thrilled to welcome Raj to our team," the firm’s Asia Pacific president, Lynne Anne Davis, said. "Guiding and counseling our corporate technology clients means going beyond pure technology to such key reputational issues as thought leadership, corporate citizenship, customer engagement and executive vision.”