Campaign India Team
Feb 8, 2023

Flipkart hands digital AOR mandate to 22feet Tribal Worldwide

The partnership will enable India's ecommerce giant to unlock its full potential by focusing on strengthening Flipkart’s relationship with its base of 250+ million shoppers.

Flipkart hands digital AOR mandate to 22feet Tribal Worldwide
Flipkart, one of India’s biggest ecommerce marketplaces, has awarded its digital AOR mandate to 22feet Tribal Worldwide, following a multi-agency pitch.
 
22feet Tribal Worldwide's mandate includes managing Flipkart’s digital campaigns and strategy and helping the brand drive business growth through creativity, with an increased focus on strengthening Flipkart’s fashion, BGMH, and mobile phone categories.
 
Preetham Venkky, president, 22feet Tribal Worldwide, and chief digital officer, DDB Mudra Group, said, “With this digital AOR mandate, we are thrilled to be partnering with Flipkart. Our commitment to creatively enabling Flipkart’s next stage of growth with an increased focus on strengthening their commercial spectrum is hugely exciting. Our teams will provide unexpected and clutter-breaking solutions to help India’s homegrown e-commerce market leader overcome new challenges in the online marketplace.”
Source:
Campaign India

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