Flipkart, one of India’s biggest ecommerce marketplaces, has awarded its digital AOR mandate to 22feet Tribal Worldwide, following a multi-agency pitch.
22feet Tribal Worldwide's mandate includes managing Flipkart’s digital campaigns and strategy and helping the brand drive business growth through creativity, with an increased focus on strengthening Flipkart’s fashion, BGMH, and mobile phone categories.
Preetham Venkky, president, 22feet Tribal Worldwide, and chief digital officer, DDB Mudra Group, said, “With this digital AOR mandate, we are thrilled to be partnering with Flipkart. Our commitment to creatively enabling Flipkart’s next stage of growth with an increased focus on strengthening their commercial spectrum is hugely exciting. Our teams will provide unexpected and clutter-breaking solutions to help India’s homegrown e-commerce market leader overcome new challenges in the online marketplace.”
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