Campaign India Team
Feb 8, 2023

Flipkart hands digital AOR mandate to 22feet Tribal Worldwide

The partnership will enable India's ecommerce giant to unlock its full potential by focusing on strengthening Flipkart’s relationship with its base of 250+ million shoppers.

Flipkart hands digital AOR mandate to 22feet Tribal Worldwide
Flipkart, one of India’s biggest ecommerce marketplaces, has awarded its digital AOR mandate to 22feet Tribal Worldwide, following a multi-agency pitch.
 
22feet Tribal Worldwide's mandate includes managing Flipkart’s digital campaigns and strategy and helping the brand drive business growth through creativity, with an increased focus on strengthening Flipkart’s fashion, BGMH, and mobile phone categories.
 
Preetham Venkky, president, 22feet Tribal Worldwide, and chief digital officer, DDB Mudra Group, said, “With this digital AOR mandate, we are thrilled to be partnering with Flipkart. Our commitment to creatively enabling Flipkart’s next stage of growth with an increased focus on strengthening their commercial spectrum is hugely exciting. Our teams will provide unexpected and clutter-breaking solutions to help India’s homegrown e-commerce market leader overcome new challenges in the online marketplace.”
Source:
Campaign India

Related Articles

Just Published

46 minutes ago

Igniting the spark: A how-to-guide for finding ...

Here’s how one native designer brings her full self to her creative work — and how you can, too.

18 hours ago

40 Under 40 2024: Mamaa Duker, VML

Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.

18 hours ago

Will you let your children inherit a world without ...

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

19 hours ago

Campaign CMO Outlook 2024: Why marketers still want ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.