Francis Wee leaves Ogilvy & Mather Shanghai ECD post

In the interim, chief creative officer of Ogilvy & Mather China Graham Fink will assume his duties.

Wee took up the executive creative director role at Ogilvy & Mather Advertising's Shanghai office in January 2012 and had worked with Ogilvy on a freelance basis since November 2011.

Wee oversaw accounts for China Business News (CBN), Lee, Fanta, Tourism Victoria and The North Face during his tenure.

A Singaporean Chinese, Wee launched his career as a junior art director at McCann-Erickson in 1983. He founded creative boutique agency Religion in Singapore in 2007, which was his last project before joining Ogilvy.

Wee has won international awards including Clios and One Show in the past, but was not involved in the Cannes Lions Grand Prix honour in 2012 when O&M China won in the Outdoor category for ‘#CokeHands’. At that time, a non-Ogilvy employee cum student-artist, Jonathan Mak Long, conceived the Coca-Cola imagery. In 2013, Wee's work for Coca-Cola's 'Friendship Experiment' (a digital campaign cum photography exhibit) did bring the agency a gold at the local China 4As Creative Awards.

Sources say he resigned due to family reasons, and will return to Singapore.