Kenny Lim
Jun 16, 2009

Golf tournament taps brandRapport

HONG KONG - The Asia-Pacific Golf Confederation (APGC) has appointed brandRapport to provide PR and event activation services for its inaugural Asian Amateur Championship (AAC) in China later this year.

Golf tournament taps brandRapport
The event, which will feature 120 top amateur golfers from around the region, is supported by two of the biggest names in golf – The R&A, organiser of the (British) Open Championship, and the Masters Tournament.

Colin Phillips, honorary secretary of the APGC, said brandRapport “has extensive experience with major sporting events in Asia-Pacific and is ideally placed to assist us with such an important new initiative.”

Dan Parr, senior account director at brandRapport Asia-Pacific, added that golf has boomed as a marketing platform in Asia in the last decade and the AAC tournament “offers players from around the region the chance to qualify for two of the most important championships in world sport. [It] will be an opportunity to show how major organisations can help a sport grow at the grass roots level.”
Source:
Campaign China
Tags

Related Articles

Just Published

7 hours ago

Netflix doubles ad revenue in 2024, targets another ...

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.

8 hours ago

Following Trump's lead is a mistake. It's time for ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.

11 hours ago

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

20 hours ago

Trump signs order to delay TikTok ban for 75 days

With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.