Jul 21, 2009

Hatari Electric | Hot Pot | Thailand

Thailand electronic manufacturer Hatari Technology claims to know exactly what every Thai consumer needs.

Hatari Electric | Hot Pot | Thailand
Being an unbearably hot country filled with outdoor food stands serving spicy cuisines, a glass of ice alone is not enough to please the crowd.
 
The commercial depicts a group of businessmen insisting of having hot pot in the hot weather. The second scene cuts to a couple eating in winter clothes as they are sitting too close to the Hatari fan.



Credits:
Project Hot Pot
Client Hatari Electric
Creative agency Lowe, Bangkok
Executive creative directors Supon Khaotong, Kittinan Sawasdee
Art directors Porakit Tanwattana, Asawin Techasakulsin
Copywriters Noranit Yasopa, Ekapol Srisuntornpinit
Agency producer Somdej Borisuth
Production company Phenomena
Film director Thanonchai Sornsrwichai
Exposure Television

Related Articles

Just Published

32 minutes ago

Reaping Jumbo profits: How brands see a niche in ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.

43 minutes ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

1 day ago

Creative Minds: Gian Nealega is a believer in the ...

Grit, determination, persistence and a whole lot of creativity has helped Dentsu Creative Philippines Gian Nealega shift lanes from training to be a nurse to becoming a creative leader.