Have no fear, feminine-hygiene brand urges

According to the company, the campaign features three women who talk about facing their deepest fears: Singer Megan Washington talks about her stutter, actor Miranda Tapsell talks about bullying and racism and yoga entrepreneur Sammy Veall reveals how she resisted being known only as “the girl who got burned”. 

The campaign will continue to unfold over the next few months at iamfearless.com.au.

CREDITS

Client
Executive General Manager - Marketing: Andrew Phillips
General Marketing Manager: Jenny Nolch
Senior Brand Manager - Libra: Carla Gilbert

Agency
Creative Chairman: James McGrath:
Executive Creative Director: Ant Keogh
Senior Copywriter: Hilary Badgar
Copywriter: Shannon Crowe
Art Director: Jackson Harper
Social Creative Lead: Chelsea Parks
Executive Producer: Sonia von Bibra
Executive Planning Director: Paul Rees-Jones
Digital Strategist: Christian Russell
Group Account Director: Naomi Gorringe
Account Director: Kate Joiner
Account Executive: Alex Mleczko
Interactive Director: Kate Thompson
Senior Digital Producer: Gemma Seeto
Digital Producer: Allan Ngo
Print Producer: Nick Short
Digital Designer: Adam Hengstberger
Tester: Sunny Sehgal
Technical Director: Gil Fewster
Senior Developer: Niall Rutter
Developers: Fork Digital

Production
Production House: Exit Films (Megan Washington), Flare Productions (Sammy Veall, Miranda Tapsell)
Director (Exit): Amy Gebhardt
Director (Flare): Hilary Badger/Jackson Harper/Shannon Crowe
Producer (Exit): Fiona Pakes
Producer (Flare): Sonia von Bibra
Editor - (Flare): Sam Coates
DP (Exit): Ari Wegner
DP (Flare): Sam Coates
Post Production: Flare
Sound Design: Ralph van Dijk (Eardrum)
Sound studio: Flagstaff
Sound engineer: Paul LeCouter/Stevo Williams
Animation: Jacky Winter Group/Flutter
Artist: Andrew Archer
Director: Domenico Bartolo
Producers: Fushia O'Hara/Li Liang Johnson
Animation Studio: Flutter