The aggressively pink and bubbly vehicle is promoting the imminent arrival of a "permanent EVA Air Hello Kitty jet for Singapore" on 21 June. The agencies are also inflicting a Kitty-themed faux-3D airstrip on commuters in two MRT stations.
Jun 5, 2015
Hello Kitty bus precedes Hello Kitty jet in Singapore
Eva Air, Moove Media and Bates CHI & Partners are the parties responsible for a double-decker bus festooned inside and out with Hello Kitty kitsch, which can now be found plying the streets of Singapore—most likely with a gaggle of Kitty-crazed fans running after it desperate to take selfies.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Mar 13, 2025
Hello Kitty and Kuromi star in Sanrio’s OOH push ...
Dec 14, 2023
Ad Nut's favourite campaigns of 2023
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
3 hours ago
Why are the majority of AI assistants female?
Meghan Joyce, CEO and co-founder of Duckbill, explores the historical, scientific and technological reasons behind the feminine voices of AI assistants.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
3 hours ago
AB InBev moves beyond sponsorships—betting big on ...
Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
3 hours ago
AKQA co-founder Tom Bedecarré dies, aged 69
'Silicon Valley’s favourite ad man' is honoured by friends and colleagues.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
3 hours ago
LinkedIn picks network for $97 million global media ...
The appointment follows a closed process across several global markets.