Jin Bo
Sep 14, 2010

Ignite Media Group, CCTV Mobile Media partner for business development

MACAU - Ignite Media Group, a local cross-media company in Macau, has teamed up with China’s leading mobile television business Bus-Online CCTV Mobile Media, to jointly develop new business in Macau.

Ignite Media Group, CCTV Mobile Media partner for business development

Bus-Online is a digital media group dedicated to the construction of cross-platform, multi-terminal, digitalised and interactive media networks. It merged with with CCTV in December 2007 to establish CCTV Mobile Media, which currently owns media development and operating rights to 40,000 buses and almost 80,000 broadcast terminals in China.

Following the partnership deal, Ignite Media Group will be the sole agent in Macau for mobile television media on public transportation. In return, the group is expected to promote CCTV Mobile Media's profile in Hong Kong and Macau with its diversified advertising sales network.

Carrie Law, Ignite Media Group's director of strategic planning and business development, sees great possibilities in the partnership. "We believe that advertising firms in Hong Kong and Macau are only starting to develop in the market in which the media of China operate," she said. "We are working closely with Bus-Online to provide an unlimited business opportunity for this immensely promising market."

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

6 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

7 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

7 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.