The campaign is mainly digitally driven and developed by digital agency Arc Hong Kong.
The ‘Love where you live' project begins with an interactive survey online. The survey looks at what people wish to have in their homes and opinions on IKEA. Other interesting results include the percentage of people who cannot remember the last time they spoke with their family and personalities and preferences by horoscopes. A total of 22,000 people in Hong Kong have participated in this activity.
The highlight of the campaign is to incorporate the contributions of consumers into the Kowloon Bay store. Wishes are compiled by IKEA and displayed in the new store.
The entire campaign tags onto IKEA's commitment to create better living. The company, expecting to continue this long-term vision, are due to launch similar activities in Hong Kong.
Credits:
Project Love where you live
Client IKEA Hong Kong
Digital agency Arc Hong Kong
Exposure Online, in-store
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