Indonesian tablet adoption rate shows signs of slowdown: GfK

GfK reported that consumers in Indonesia bought 704,000 tablets worth more than US$385 million in the last twelve months.

Market growth hit a high in Q3 last year when both sales volume and revenue for the tablet market more than doubled over the second quarter.

But GfK said the new adoption rate is now showing signs of slowing, as growth momentum gradually tapered off in subsequent quarters.

Guntur Sanjoyo, general manager of GfK Indonesia, said although the market is dominated by global brands, more local players have entered the market, offering more affordable products. Almost one in every five tablets purchased is by a local brand, he said.

Sanjoyo added, “With the growing prevalence of models which comes with the telephony feature, coupled with the affordable subscription plans offered by the operators, we can anticipate tablet performance to turn in an excellent report card boasting at least a twofold growth in 2012.”