Rahul Sachitanand
Nov 9, 2021

Inhousing drives marketing for TCS, India’s largest technology outsourcer

CMO Rajashree R. explains how Tata Consultancy Services' inhouse team is breaking away from stereotypical B2B imagery of buildings, servers and people, to focus on aspiration and human connection.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

3 hours ago

Former Dentsu APAC heads launch regional B2B ...

EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.

3 hours ago

Washington Post chief communications officer Kathy ...

Baird announced in a memo to staff that she would be departing the company March 31.

4 hours ago

Klick Health expands in APAC, acquires Ward6 Singapore

Deal brings together two independent health marketing agency majors, globally and locally.