News
Rahul Sachitanand
Nov 9, 2021

Inhousing drives marketing for TCS, India’s largest technology outsourcer

CMO Rajashree R. explains how Tata Consultancy Services' inhouse team is breaking away from stereotypical B2B imagery of buildings, servers and people, to focus on aspiration and human connection.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

The untapped potential of OTT for Singapore marketers

1 The untapped potential of OTT for Singapore marketers

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

3 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

4 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

Why so many are leaving adland to embark on 'solopreneurship'

5 Why so many are leaving adland to embark on 'solopreneurship'

Havas and Moonfolks form media alliance in Indonesia

6 Havas and Moonfolks form media alliance in Indonesia

Coca-Cola media business contract lies between Publicis and WPP

7 Coca-Cola media business contract lies between Publicis and WPP

Too old for the party, too young to leave—the paradox of middle age in advertising

8 Too old for the party, too young to leave—the paradox of middle age in advertising

WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

9 WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

10 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Related Articles

'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
Jan 28, 2025
Rahat Kapur

'Fear doesn't build trust': Cisco's CMO on why ...

Agency staff outperform in-house staff in digital skills, study shows
Nov 6, 2020
Simon Gwynn

Agency staff outperform in-house staff in digital ...

What's in, what's out: Marketing trends you need to know in 2025
Jan 3, 2025
Staff Reporters

What's in, what's out: Marketing trends you need to ...

Agency dissatisfaction drives growth of in-housing: WFA
Jul 19, 2022
Staff Reporters

Agency dissatisfaction drives growth of in-housing: WFA

Just Published

Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
36 minutes ago
Joseph Arthur

Meta to begin testing Community Notes feature ...

Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.

Former Dentsu APAC heads launch regional B2B marketing agency
4 hours ago
Rahat Kapur

Former Dentsu APAC heads launch regional B2B ...

EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.

Washington Post chief communications officer Kathy Baird to resign
4 hours ago
Jess Ruderman

Washington Post chief communications officer Kathy ...

Baird announced in a memo to staff that she would be departing the company March 31.

Klick Health expands in APAC, acquires Ward6 Singapore
5 hours ago
Robert Sawatzky

Klick Health expands in APAC, acquires Ward6 Singapore

Deal brings together two independent health marketing agency majors, globally and locally.