Isobar China Group hires Tammy Sheu as COO

Isobar China Group today announced the appointment of Tammy Sheu as chief operating officer.

In this newly-created position, Sheu will promote integration across Isobar China Group's agencies to improve efficiency across the business and accelerate the pace of its transformation.

Sheu has over 20 years in the industry in the Greater China region. Before joining Isobar, Sheu was vice president of Tencent Cloud and general manager of Tencent’s Corporate Marketing and Public Relations, focusing on resource integration, ecosystem marketing, and branding. She previously worked in agencies such as Ogilvy, JWT and Grey, serving in senior management positions.

Sheu will be based in Shanghai and will report to Alvin Huang, CEO of Isobar China Group.

Huang said in a release, “This appointment reflects our efforts and determination on the way of digital transformation. We believe that Tammy will add fuel to achieving this goal faster.”