Kenny Lim
Jul 16, 2009

ITV Global launches Granada TV in Singapore

SINGAPORE - ITV Global Entertainment has debuted its new general entertainment channel for Asia, Granada TV, on SingTel's mio TV platform.

ITV Global launches Granada TV in Singapore
Granada TV is billed as a contemporary general entertainment channel with programming drawn from UK-based ITV’s extensive library. 

The channel will offer dramas such as Prime Suspect, and other comedy and reality entertainment shows such as The Jeremy Kyle Show, The Friday Night Project, Ballroom Bootcamp, Airline, and Vroom Vroom. Most of the programmes have yet to be seen in Asia.

James Ross, regional director, ITV Global Entertainment (Asia), said: “This agreement is a natural extension of our recent premium VOD deal that will see some of the best in ITV Global Entertainment drama and documentaries become available one month after their UK telecast.” 

Low Ka Hoe, director for IPTV at SingTel, added: “ITV is a world leader in television programming and we are certain that the range of content on the channel will be a big hit with our customers, especially those who appreciate high-quality British programming.”
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