Analysis
David Blecken
May 31, 2019

Japan’s boards still fail to appreciate brands

Advertising Week: The government is trying to encourage companies to take brand value more seriously.

L-R: Jun Tanaka, Brand Finance; William Baber, Kyoto University; Akira Mitsumasu, JAL; David Haigh, Brand Finance; Tatsuro Utsugi, cabinet of Japan

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