JWT launches YouTube series highlighting global brand leaders

Dubbed Worldmakers and hosted by Bob Jeffrey, JWT’s global CEO and chairman, the series aims to deliver insights from global brand leaders as they explore the convergence of advertising, technology, and entertainment. Guests in the initial series from CES include Carolyn Everson, vice president of global marketing at Facebook; Keith Weed, global chief marketing officer for Unilever; and Sam Chang, general manager for Smart TV at LG Electronics; plus executives from Schick, the Consumer Electronics Association, Dish Network, the Open Mobile Video Coalition, and Electronic Arts.

“[The series is] about the people making things happen through technological innovation and international inspiration,” Jeffrey says in an introductory clip. “CES is where worldmakers convene to get smart about the future and get inspired about how to connect to the next generation.”

For example, the clip featuring LG’s Chang touches on the manufacturer’s smart TV products and its deal with YuMe to provide an ad-serving platform for that product line. Chang adds that LG’s chief competitor Samsung has also tapped YuMe for the same purpose, which he deems good news for the advertising community. “From an advertiser perspective, nobody wants a fragmented advertising technology or ecosystem,” Chang says.

JWT will continue to produce new episodes of the series in New York and other locations to which Jeffrey travels. The video series is available at JWT’s YouTube channel.